Billboards and out of home ads launch Strawberry Rouge the Scarlet Line
In store display cases featuring the strawberry are placed in Metro's throughout Ontario
People begin to talk...
Online banner ads on Metro's site introduce Strawberry Rouge and invite the public to join Breakfast Television host Jennifer Valentyne for the Scarlet Line taste.
After the tasting it is revealed that there is nothing special about the strawberry but this may be the cost of fruit in the future if nothing is done to help the bee crisis. The microsite for Strawberry Rouge is announced on Breakfast Television.
People begin to talk...again...
